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Featuring plant-powered technology that protects color by fighting the most important causes of hair color fading, this shampoo leaves hair stronger and shinier. 94% naturally derived*, it gently cleanses and keeps color fresh for 6 weeks.

All hair types, colored or highlighted.
Silicone-free, sulfate-free.

Vegan. Aveda is a "cruelty free" brand. We do not test on animals and do not ask other entities to do so for us.

*From plants, non-petroleum minerals or water, using ISO standard.