Purple Toning Shampoo

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralizes unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh
Strengthen: Helps restore and repair fragile, blonde hair

Suitable for
• All types of blonde, lightened, and silver hair
• Fine, medium, and thick hair types
• 1A – 4C hair texture
• Safe for chemically processed hair

*Testing on tresses after one use vs non-toning shampoo.
***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.