Be Curly™ Advanced

BE CURLY™ ADVANCED Hydrating Shampoo for Curly Hair is a gentle, silicone-free cleanser specifically designed for curly, coily, and wavy hair.

Formulated with a plant-powered peptide, this shampoo strengthens naturally fragile curls while deeply hydrating and removing buildup from styling products and environmental stressors.

Used as the first step in your curl care routine, it helps enhance curl definition, reduce frizz, and prepare your hair for conditioning.

When paired with BE CURLY™ ADVANCED Conditioner, it helps lock in moisture and protect against humidity for healthier, more defined curls that stay vibrant and frizz-free up to 24 hours*.

- Hair types: Curly, coily, wavy
- Hair concerns: Dryness, frizz, lack of definition
- Key ingredients: Plant protein peptide, sunflower seed oil, mango butter

Why you'll love it:
- 94% naturally derived ingredients**
- Silicone-free and sulfate-free
- Vegan and cruelty-free (Leaping Bunny Certified)

*Based on ex-vivo tests using shampoo and conditioner together
**According to ISO 16128 standards, from plant, non-petroleum minerals and/or water sources